The most awaited reunion gig of the greatest Pinoy band, Eraserheads, is finally happening on August 30.  After weeks of rumors, no less than Ely Buendia confirmed (over the radio last Sunday) the most awaited gig of the decade.

The Eraserheads Reunite - And this time, they’re Smokin’

There has never been a better time to be an Eraserheads fan than right now - for the first time since 2001.

“Eraserheads Reunion” rumors have been flying all week around the wild and wooly pinoy blogosphere. A number of these had been reported on the decade-old Eraserheads mailing list , sparking speculations a-plenty.

And all these have definitely been enough to get me out of the music journo doldrums and get on the case. Were the clues and leaks and blind items intentionally scattered out there as a devious form of viral marketing? Perhaps.

If it was really a viral campaign, it has proved to be quite effective, and my hat goes off to the digital marketing strategist who conceived it.

Trackback URI | Comments RSS